Channel conflict that arises when one member bypasses another member and sells or buys product directly is referred to as __________.

Question

Quizplus · Accepted Answer

Disintermediation occurs when one member bypasses another member and sells or buys products directly. This can create channel conflict, as the member who has been bypassed may feel that their role and value in the channel have been diminished. Horizontal conflict refers to conflict between members at the same level in the channel, lateral conflict refers to conflict between members in different channels marketing the same or similar products, and dual distribution refers to a manufacturer using more than one channel to reach the same market. Channel circumvention is not a commonly used term in marketing.

Channel Conflict That Arises When One Member Bypasses Another Member