Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.In order to meet the demand of his many customers,the owner of Sports Port worked with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers.Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port served as the __________ in the channel of distribution.

Question

Quizplus · Accepted Answer

The owner of Sports Port served as the channel captain in the channel of distribution, as they worked with a wide variety of channel members and had the power to resolve disputes due to their strong consumer following. However, they did not necessarily act as a spokesperson or arbitrator for the channel. A wholesaler typically buys and resells products, while a producer creates the products.

Sports Port,a Motorcycle and Fishing Boat Retailer Located in a Small