three steps used in choosing a supply chain include: (1)understand the customer; (2)understand the supply chain; and (3)__________.

Question

Quizplus · Accepted Answer

After understanding the customer and supply chain, the next step is to ensure that the chosen supply chain is aligned and integrated with the marketing strategy to achieve the company's objectives. This step involves coordinating the suppliers, manufacturers, distributors, and retailers to achieve a seamless flow of products and services to the target market. Therefore, choice B, harmonize the supply chain with the marketing strategy, is the best option. Understanding the environment, logistics, and company goals are also essential, but they are subsumed in the broader objective of aligning the supply chain with the marketing strategy.

Three Steps Used in Choosing a Supply Chain Include: (1)understand