customer service concept suggests that firms should

Question

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The customer service concept suggests that firms should provide superior customer service while controlling logistics costs. This means that firms should aim to deliver excellent customer service, but in a cost-effective way that does not burden the logistics function. Maximizing customer service levels without considering logistics costs may be impractical and unfeasible for the firm in the long run. Minimizing customer service levels may lead to dissatisfied customers and lost business opportunities. Automating customer service may be helpful in certain situations, but it should not be the only approach taken by firms to improve customer service.

Customer Service Concept Suggests That Firms Should