Which of the following statements regarding supply chain customer service is most accurate?
A) The output of a supply chain is measured in total units sold.
B) Customer service is seen not just as an expense but also as a means to increase customer satisfaction and sales.
C) The output of a supply chain is measured either in total units sold or total number of customers served.
D) A firm's goal should be to provide superior customer service regardless of logistics costs.
E) Customer service is the responsibility of marketing channel members and not the supplier network.
Correct Answer:
Verified
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