can buy a General Electric dishwasher for $399 or you can buy a similar Bosch brand dishwasher for $989.Since Bosch uses its pricing strategy to project a high-quality product image,it is most likely using __________ pricing.

Question

Quizplus · Accepted Answer

Prestige pricing is used by companies to project a high-quality and luxurious image of their products. In this case, Bosch is pricing its dishwasher much higher than the similar product from General Electric to showcase its superior quality and appeal to consumers seeking high-end appliances.

Can Buy a General Electric Dishwasher for $399 or You