retailer purchased a gross of silk shells each costing exactly $17 apiece.Although the only difference between the shells was color,when they were put on the floor,the primary colors were marked $25,the pastel colors were marked $28,and the black-and-white shells were marked $30.These prices were set most likely because

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The retailer is using a price lining strategy, which involves offering several products at different price points, based on differences in quality, features or benefits. In this case, the shells are differentiated by color, which is a common way for retailers to differentiate products and justify different price points. The primary colors are priced lower because they are expected to sell more and appeal to a wider audience, while the pastels and black-and-white shells are priced higher because they are seen as more exclusive, stylish, or desirable. This pricing strategy allows the retailer to maximize profits and cater to different segments of consumers.

Retailer Purchased a Gross of Silk Shells Each Costing Exactly