retail price of DVD players has decreased from $900 in the mid-1990s to less than $100 today.This is due in large part to

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The decrease in retail price of DVD players can be attributed to experience curve pricing - a strategy in which prices are lowered as production experience increases. With this approach, companies are able to reduce costs through improved production efficiency and economies of scale. As DVD players became more popular and production increased, the cost to produce each unit decreased, allowing prices to be lowered.

Retail Price of DVD Players Has Decreased from $900 in the Mid-1990s