Multiple Choice
![Red Bull price premium = [(38% ÷ 33%) - 1] = 0.1515 × 100 = 15.2% Monster price premium = [(18% ÷ 19%) - 1] = -0.0526 × 100 = (5.3%) Rockstar price premium = [(7% ÷ 8%) - 1] = -0.1250 × 100 = (12.5%) Other brands price premium = [(37% ÷ 40%) - 1] = -0.0750 × 100 = (7.5%) -Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks.What is the price premium for Red Bull in 2009? A) 12.1% B) 0% C) -5.0% D) -5.6% E) -11.1%](https://d2lvgg3v3hfg70.cloudfront.net/TB2495/11ea7fc6_f92a_dfbb_a6e9_813c4d75f2e0_TB2495_00.jpg)
Red Bull price premium = [(38% ÷ 33%) - 1] = 0.1515 × 100 = 15.2%
Monster price premium = [(18% ÷ 19%) - 1] = -0.0526 × 100 = (5.3%)
Rockstar price premium = [(7% ÷ 8%) - 1] = -0.1250 × 100 = (12.5%)
Other brands price premium = [(37% ÷ 40%) - 1] = -0.0750 × 100 = (7.5%)
-Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks.What is the price premium for Red Bull in 2009?
A) 12.1%
B) 0%
C) -5.0%
D) -5.6%
E) -11.1%
Correct Answer:
Verified
Related Questions
