Red Bull Price Premium = [(37% ÷ 33%) - 1]

Red Bull price premium = [(37% ÷ 33%) - 1] = 0.1212 × 100 = 12.1%
Monster price premium = [(17% ÷ 18%) - 1] = -0.0556 × 100 = (5.6%)
Rockstar price premium = [(8% ÷ 9%) - 1] = -0.1111 × 100 = (11.1%)
Other brands price premium = [(38% ÷ 40%) - 1] = -0.0500 × 100 = (5.0%)
-the brand manager for Red Bull,what information does the Price Premium Marketing Dashboard above give you?

A) Red Bull has a price premium relative to Monster.
B) Rockstar has a price premium relative to Monster.
C) Red Bull engaged in price discounting relative to both Monster and Rockstar from 2009 to 2010.
D) Rockstar sold more product than Monster in 2010.
E) In terms of dollar market share, Red Bull has a lower share than the "Other Brands" category.