establishing product-line pricing,the price differentials between items in the line should make sense to customers and reflect differences in terms of the

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When establishing product-line pricing, it's important to consider the perceived value of the products offered. Customers are more likely to pay higher prices for products they perceive to be of higher value. Therefore, price differentials between items in the product line should reflect the perceived value of each product, with higher prices for items that are perceived to offer more value.

Establishing Product-Line Pricing,the Price Differentials Between Items in the Line