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-is it called when a manufacturer offers discounts to resellers in the marketing channel on the basis of where they are in the channel?

Question

Quizplus · Accepted Answer

Trade discounts are specifically offered to resellers in the marketing channel based on where they are in the channel. It is a discount offered to the resellers in the form of a percentage off the list price. Seasonal discounts apply to purchases made during a specific time period, cash discounts are given for immediate payment, promotional allowances are given for specific promotional activities, and trade-in allowances are given for trading in an old product for a new one.

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