reward wholesalers and retailers for marketing functions they will perform in the future,a manufacturer often gives __________ discounts.

Question

Quizplus · Accepted Answer

Trade discounts are specifically given to wholesalers and retailers as an incentive to promote and sell the manufacturer's products. These discounts are calculated based on the volume or value of goods purchased and are generally given as a percentage off the list price. They are meant to motivate the intermediaries to increase their efforts in marketing and selling the products in the future. Other types of discounts such as cash, quantity, and cumulative are generally given for immediate or past performance rather than future marketing functions. Seasonal discounts are also given for a specific time period or season and may not be related to future marketing functions.

Reward Wholesalers and Retailers for Marketing Functions They Will Perform