payments or an extra amount of "free goods" awarded sellers in the channel for undertaking certain advertising or selling activities to promote the product is referred to as a

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The scenario described is an example of a promotional allowance. It involves providing incentives to sellers in the channel in order to motivate them to undertake selling or advertising activities that promote the product. The promotional allowance may take the form of a payment or an additional amount of free goods offered to the seller.

Payments or an Extra Amount of "Free Goods" Awarded Sellers