reference value involves comparing the costs and benefits of __________.
A) substitute items
B) items of equal or greater value
C) products with which a consumer is familiar and items the consumer has not seen or used before
D) items from one particular distributor
E) intangible items

Question

Quizplus · Accepted Answer

Reference value involves comparing the costs and benefits of substitute items.

Reference Value Involves Comparing the Costs and Benefits of __________