Which of the following statements would most likely be spoken during Step 3 in the price-setting process?
A) "In order to break even, we will need to sell at least 500,000 units."
B) "We have to try to achieve an 8 percent profit share."
C) "The starting price should be $4.99 and we can raise the price again in six months."
D) "But, if we increase the price even by one dollar, how many customers will we lose?"
E) "We should probably price the extra large version somewhere between $600 and $650."
Correct Answer:
Verified
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