specialty-toy retailers pursue a __________ pricing objective to generate cash to ward off bankruptcy.

Question

Quizplus · Accepted Answer

Specialty-toy retailers facing the risk of bankruptcy typically pursue a survival pricing objective, as their main goal is to generate enough cash to keep their business afloat and avoid going out of business completely. This often involves setting prices low enough to attract customers and generate sales, while still earning enough profit to cover costs and maintain some level of liquidity. Market share, sales revenue, and profit objectives are more common for retailers with a stronger financial position and a greater focus on growth and profitability. Similarly, single product line pricing objectives are more relevant for retailers specializing in one particular product category, rather than a diverse assortment of toys and games.

Specialty-Toy Retailers Pursue a __________ Pricing Objective to Generate Cash