increase profits on digital music downloads,Amazon has
A) raised its prices to appear more exclusive than Apple iTunes.
B) lowered its prices to try to lure customers from Apple iTunes.
C) added a download fee to the price of each song.
D) made its prices the same as those of Apple iTunes.
E) kept its prices the same but increased the number of available songs.

Question

Quizplus · Accepted Answer

Lowering prices is a common strategy for companies to attract more customers and increase profits. By offering lower prices than Apple iTunes, Amazon may be able to lure some of their customers to switch over to their platform. This could result in increased profits for Amazon overall.

Increase Profits on Digital Music Downloads,Amazon Has