primary reason for Washburn's success is
A) underselling competitors by mass-producing fine-quality guitars.
B) developing product lines at different price points for different market segments.
C) offering significant price breaks to well-known performers in exchange for product endorsements.
D) selling traditional American "rock 'n roll" guitars in global markets.
E) setting up free music programs and donating low-price-point guitars to students in schools that have lost their music programs due to budget constraints.

Question

Quizplus · Accepted Answer

Developing product lines at different price points for different market segments allowed Washburn to cater to a wider range of customers and compete in both the high-end and low-end guitar markets. This strategy helped them grow their customer base and increase overall sales.

Primary Reason for Washburn's Success Is