executive vice president of Washburn Guitars has set a sales target of 2,000 units for a new line of guitars.This type of objective is most closely related to a(n)________ pricing objective.

Question

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Unit volume pricing objective is focused on achieving a specific level of sales or unit volume. In this case, the executive vice president has set a sales target of 2,000 units, which is a unit volume pricing objective. The other pricing objectives are not as closely related as the unit volume pricing objective in this scenario.

Executive Vice President of Washburn Guitars Has Set a Sales