Intangible activities or benefits that an organization provides to satisfy consumers' need in exchange for money or something else of value are referred to as __________.

Question

Quizplus · Accepted Answer

The definition provided in the question describes services. Virtual experiences can fall under this category, but it is too specific to be the best overall answer. Intangible benefits and intangible goods are similar concepts but are not commonly used terms in marketing. Product concepts refer to the ideas and plans for potential products, not the actual services being provided.

Intangible Activities or Benefits That an Organization Provides to Satisfy