Before moving out of their apartment,Brad and Kim Westgate decided to have their carpets cleaned by ServiceMaster,a company specializing in professional carpet cleaning.The carpet cleaners arrived at Brad and Kim's apartment,unpacked their equipment,cleaned the carpets,packed up their tools,and drove away in their bright yellow van.The service provided by ServiceMaster could not be held,touched,or seen before the purchase decision.This scenario illustrates the __________ of services.

Question

Quizplus · Accepted Answer

The scenario illustrates the intangibility of services because the service provided by ServiceMaster could not be held, touched or seen before the purchase decision, which is a characteristic of intangible services.

Before Moving Out of Their Apartment,Brad and Kim Westgate Decided