Students from Berry College attended a performance at nearby Shorter College and were extremely impressed with the dance troupe that was the opening act.As soon as the students returned to Berry,they made arrangements for the entertainers to appear on their campus.On the day of the concert,the venue was packed with students,but the quality of the performance was much poorer than they had seen at the Shorter campus.The Berry students' disappointment was the direct result of which characteristic of services?
A) inconsistency
B) impressionability
C) intangibility
D) invisibility
E) uniqueness of the service
Correct Answer:
Verified
Q7: Consumers have more difficulty evaluating services than
Q18: intangibility element of a service refers to
Q19: There are four unique elements to services-intangibility,inconsistency,inseparability,and
Q20: four I's of services consist of
A) intangibility,
Q21: Singapore Airlines ad in the textbook shows
Q25: brochure for Spa Sydell has photographs of
Q27: Services depend on the people who provide
Q28: Sarah has a backache due to overexertion.She
Q31: Andrea Arenas is the owner of 2
Q33: Developing,pricing,promoting,and delivering services are challenging because the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents