range of offerings from the tangible to the intangible or product-dominant to service-dominant is referred to as the

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The range of offerings from the tangible to the intangible or product-dominant to service-dominant is referred to as the service continuum. This continuum highlights the degree of tangibility, customization, and customer interaction involved in a product or service offering. The service continuum helps businesses strategize their offerings and create a balance between products and services to meet the changing needs and demands of customers.

Range of Offerings from the Tangible to the Intangible or Product-Dominant