Equipment-based services do not have the marketing concerns of inconsistency because __________ have been removed from the provision of the service.

Question

Quizplus · Accepted Answer

Equipment-based services rely on machines or equipment to provide the service, eliminating the variability that can come with human interaction. As a result, there are no concerns about inconsistency in service delivery because people, who may be prone to varying levels of skill, experience or reliability, are removed from the service provision.

Equipment-Based Services Do Not Have the Marketing Concerns of Inconsistency