Which of the following statements about relationship marketing is most accurate?

Question

Quizplus · Accepted Answer

Relationship marketing is about building long-term relationships with customers through personalized communication and interactions. The service encounter provides a chance to develop social bonds with customers and create a positive experience that will encourage them to come back again. Option A is incorrect because the number of encounters can vary depending on the nature of the service. Option C is only one example of an incentive, and not necessarily the best one for creating a loyal relationship. Option D is incorrect because while the customer benefits from the relationship, the organization also benefits by retaining loyal customers. Option E is incorrect because while price may be a factor, the main focus in relationship marketing is on creating value and building trust.

Which of the Following Statements About Relationship Marketing Is Most