the seven Ps of services marketing,the term "process" involves not only "what" gets created but also

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The term "process" in the context of services marketing refers to how the service is created, including the methods, procedures, and systems used to deliver the service to the customer. It is not about whether the service gets created, when it gets created, for whom it gets created, or why it gets created. Option B is therefore the best choice.

The Seven Ps of Services Marketing,the Term "Process" Involves Not