__________ is very important to the process aspect of services because it helps identify steps that will ultimately lead to better service creation and delivery processes.

Question

Quizplus · Accepted Answer

Customer contact audit involves analyzing all the touchpoints where the customer interacts with the organization. By doing so, an organization can identify the areas of improvement in its service creation and delivery processes. Therefore, customer contact audit is crucial to the process aspect of services.

__________ Is Very Important to the Process Aspect of Services