Multiple Choice
product life cycle refers to __________.
A) the average life span of a product
B) a concept that describes the stages a new product goes through from product concept to commercialization
C) a concept that describes the stages a product goes through in the marketplace-early growth, accelerated development, maturity, and decline
D) a concept that describes the stages a product goes through in the marketplace-introduction, growth, maturity, and decline
E) the amount of time it takes a product innovation to completely diffuse in the marketplace
Correct Answer:
Verified
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