Which of the following is a characteristic of the growth stage of the product life cycle?

Question

Quizplus · Accepted Answer

During the growth stage, companies typically add new or modified product features to meet customer demands and stay ahead of competitors. This helps to increase sales and maintain market share.

Answer: A
 During the growth stage, advertising emphasis switches to primary demand, which means the focus is on increasing overall demand for the product rather than just promoting a specific brand or model. This helps to expand the market and grow sales.

Answer: B, D, and E are incorrect
 These characteristics are not typically associated with the growth stage of the product life cycle. While profit margins may increase as sales increase, this is not a defining characteristic of the stage. Additionally, a growing proportion of repeat purchasers is more likely to occur in the maturity stage, and a limited number of retail outlets is not a defining characteristic of any stage.

Which of the Following Is a Characteristic of the Growth