Figure 11-3
-product life cycle shown in "A" in Figure 11-3 above is an example of a __________ product.

Question

Quizplus · Accepted Answer

The product life cycle shown in "A" in Figure 11-3 is an example of a high-learning product because it requires extensive marketing and promotion efforts to educate the target market about the benefits and uses of the product. This is evidenced by the slow initial sales growth in the introduction stage and the gradual increase in sales as consumers become more familiar with the product. The other options, low-learning, fashion, fad, and generalized, do not accurately describe the product life cycle shown in the figure.

Figure 11-3 -Product Life Cycle Shown in "A" in Figure 11-3 Above