classifications of innovators,early adopters,early majority,late majority,and laggards are all based upon __________

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The classifications of innovators, early adopters, early majority, late majority, and laggards are based upon when consumers begin buying a new product. This is known as the "diffusion of innovation" theory, which examines the spread of new products or ideas through a population. Innovators are those who are the first to adopt a new product or idea, followed by early adopters, early majority, late majority, and finally, laggards. This theory helps marketers understand the different types of consumers and their behaviors when it comes to adopting new products.

Classifications of Innovators,early Adopters,early Majority,late Majority,and Laggards Are All Based