terms of the diffusion of innovation,innovators account for __________ of product adopters.

Question

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Innovators account for only 2.5% of product adopters, according to the diffusion of innovation theory. This theory categorizes consumers into five groups based on their willingness to try new products: innovators, early adopters, early majority, late majority, and laggards. Innovators are the smallest group and are characterized as risk-takers who are willing to try new products before anyone else.

Terms of the Diffusion of Innovation,innovators Account for __________ of Product