Concept of the Diffusion of Innovation Shows How a Product

concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy) a new product.Each product adopter category has a unique profile.Consumers who are leaders in social settings and have slightly above average educations are called __________.

A) innovators
B) early adopters
C) early majority
D) late majority
E) laggards