concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy)a new product.Each product adopter category has a unique profile.Consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________.

Question

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The category that fits the description of having a fear of debt and relying on neighbors and friends for information sources is laggards. Innovators are the first to adopt a new product and are willing to take risks. Early adopters are opinion leaders who adopt a product early in the product's lifecycle. Early majority adopters want to see evidence of the product's success before they adopt it. Late majority adopters adopt a product when it is well-established and widely accepted.

Concept of the Diffusion of Innovation Shows How a Product