a customer is reluctant to try a new product because he'd have to change his normal every day behaviors,the company is most likely facing a __________ barrier.

Question

Quizplus · Accepted Answer

The customer's reluctance to try a new product due to having to change his normal everyday behaviors suggests that the barrier is related to usage. This means that the customer is comfortable with his current routines and is not willing to change them, making it harder for the company to convince him to use their product.

A Customer Is Reluctant to Try a New Product Because