a customer is reluctant to try a new product because she's afraid it might make her ill,the company is most likely facing a __________ barrier.

Question

Quizplus · Accepted Answer

The customer's fear of getting ill suggests that she perceives a potential risk associated with trying the new product. Thus, the company is likely facing a risk barrier, where the customer's perception of the potential risks associated with the product is preventing her from trying it.

A Customer Is Reluctant to Try a New Product Because