Many Years,Kellogg's Frosted Flakes,a Ready-To-Eat Breakfast Cereal,was Perceived as a Cereal

many years,Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,was perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product with Tony in competitive situations.Recently,in response to declining sales of Frosted Flakes,the cereal-maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes,too.Kellogg's is attempting to __________.

A) develop a perceptual map for Frosted Flakes
B) reposition Frosted Flakes
C) complete the Frosted Flakes product life cycle
D) introduce a new product line extension for Frosted Flakes
E) position Frosted Flakes