trade name refers to __________.
A) any word, device (design, sound, shape or color) , or combination of these used to distinguish a seller's goods or services
B) the part of a brand name that can be spoken
C) the legally registered brand name of a firm's product or service that give it exclusive use, thereby preventing competitors from using it
D) the commercial, legal name under which a company does business
E) a logotype plus the brand name
Correct Answer:
Verified
Q240: Reducing the package content without changing package
Q241: swoosh that appears on every Nike product
Q242: brand name refers to _.
A) a product's
Q243: federal law protects the trademarks of a
Q244: identification that a firm has legally registered
Q246: Coca-Cola Company is the _ of that
Q247: marketing of low-cost copies of popular brands
Q248: stylized blue and white waves that appear
Q249: trademark refers to _.
A) any word, device
Q250: consumers,the primary benefit of branding is _.
A)
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