set of human characteristics associated with a brand name is referred to as __________.

Question

Quizplus · Accepted Answer

Brand personality refers to the set of human characteristics associated with a brand name, such as sincerity, excitement, competence, sophistication, or ruggedness. It helps to establish a unique and memorable brand identity and build emotional connections with customers. Other options such as symbolic brand, brand mannerism, brand personification, and product personification do not accurately reflect the concept of branding personality.

Set of Human Characteristics Associated with a Brand Name Is