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Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

Question 278

Multiple Choice

Figure 11-6 -Figure 11-6 above shows the sequential process of building brand equity. F represents the first step,which is to __________. A) create a consumer-brand connection B) develop positive brand awareness C) reward loyal customer behavior D) establish a brand's meaning in the minds of consumers E) elicit the proper consumer responses to a brand's identity and meaning Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity."F" represents the first step,which is to __________.

A) create a consumer-brand connection
B) develop positive brand awareness
C) reward loyal customer behavior
D) establish a brand's meaning in the minds of consumers
E) elicit the proper consumer responses to a brand's identity and meaning

Correct Answer: