Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity.The second step is to establish a brand's meaning in the minds of consumers.This step consists of two dimensions,"D" and "E," which stand for __________ and __________.

Question

Quizplus · Accepted Answer

The two dimensions in the second step of building brand equity are brand performance and brand imagery, which are represented by the letters "D" and "E" in the model. Brand performance refers to the physical and functional aspects of the brand, while brand imagery relates to the symbolic and emotional aspects of the brand. Therefore, option B, which states brand performance and brand imagery, is the correct answer.

Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand