contractual agreement whereby one company (licensor)allows its brand name or trademark to be used with products or services offered by another company (licensee)for a royalty or fee is referred to as __________.

Question

Quizplus · Accepted Answer

The contractual agreement described in the question is known as brand licensing. Option A, co-branding, refers to a marketing strategy in which two or more brands collaborate on a product or service. Option B, generic branding, is the use of non-branded, unbranded or basic branding. Option C, reseller licensing, refers to the process of obtaining the right to sell or distribute another company's products or services. Option D, mixed branding, is a strategy in which a company uses two or more brands on a single product, such as a store brand and a manufacturer's brand being displayed together.

Contractual Agreement Whereby One Company (Licensor)allows Its Brand Name or Trademark