Which of the following products has the brand name that best suggests its benefit according to the five criteria for selecting a good brand name?
A) Spam canned meat
B) Ken's salad dressing
C) Formula 409 cleaner
D) Match Light charcoal
E) Bayer aspirin
Correct Answer:
Verified
Q278: Q279: contractual agreement whereby one company (licensor)allows its Q280: Q281: selecting a brand name,it should suggest product Q282: sells a portable workbench called the FAHRTFULL.The Q284: U.S.Patent and Trademark Office website allows you Q284: Companies can employ four general branding strategies,which Q285: Mattel has a contractual agreement to let Q286: is a lemon-lime carbonated soft drink that Q290: Kemps Dairy makes Life Savers Real Fruit
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