selecting a brand name,it should (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) __________; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.
A) never have a humorous connotation
B) be easy to spell and pronounce
C) fit the company or product image
D) not be easily imitated
E) be patented
Correct Answer:
Verified
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