Huggies Photo
-pairing of two brand names of two manufacturers on a single product is referred to as __________.

Question

Quizplus · Accepted Answer

Co-branding is the practice of using two or more brand names on a single product. In this case, Huggies and the manufacturer of the product are partnering together to create a co-branded product. Multibranding refers to a company offering different brands in the same product category, while brand bundling and mixed branding refer to different strategies. Reseller branding refers to a retailer using their own brand name on a product they sell.

Huggies Photo -Pairing of Two Brand Names of Two Manufacturers on a on a Single