manufacturer's branding strategy in which a distinct brand name is given to each of its products is referred to as __________.

Question

Quizplus · Accepted Answer

Multibranding is the manufacturer's branding strategy in which a distinct brand name is given to each of its products. This allows the company to target different market segments with different brands and avoid cannibalization of sales from one product to another. Examples include P&G's Tide, Cascade, and Pampers brands.

Manufacturer's Branding Strategy in Which a Distinct Brand Name Is