product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as __________.

Name: product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as __________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Fighting brands are introduced as defensive measures to combat competition. These brands attempt to divert customers away from competitors' products by offering similar products with better quality or lower prices.

Product Brands Introduced as Defensive Moves to Counteract and Confront