__________ is a brand strategy designed to counteract or confront competitors' brands.

Question

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The term "fighting brand" is used to describe a brand strategy designed to counteract or confront competitors' brands. The aim is to create a more affordable product with comparable quality or an overall better value proposition to compete with the dominant brands. The objective of a fighting brand is to gain market share, from weaker brands, while protecting existing brands. Co-branding refers to a marketing strategy that involves two or more brand names collaborating on a single product or service. Private brand is a product or service that is offered in the market under the brand name of a particular retailer. Brand extension involves the use of an existing brand name for a new product or service category. Subbrand is an extension of the main brand and is used to differentiate products or services within a line.

__________ Is a Brand Strategy Designed to Counteract or Confront