Despite the success of its Pentium chips,Intel faced a major threat from competitors like AMD's K6 chips that were cheaper and better placed to serve the emerging low-cost PC market.Intel wanted to protect the brand equity and price premium of its Pentium chips,but it also wanted to avoid AMD gaining a foothold into the lower end of the market.So it created Celeron as a cheaper less powerful version of its Pentium chips to serve this market.This is a notable example of __________.

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This is a clear example of fighting brands, which are created specifically to target and fend off competition from lower-priced or lower-quality competitors. Intel created the Celeron brand to compete with AMD's K6 chips in the emerging low-cost PC market while protecting the brand equity and price premium of its Pentium brand.

Despite the Success of Its Pentium Chips,Intel Faced a Major